As president and CEO of Noble Insight, Inc., La Detra has over twenty years experience in leading marketing, public education and research initiatives around the world. In her career, she has served as director of marketing for Fortune 100 companies managing teams and revenue in excess of 5 billion dollars.

Besides being selected as the marketing general contractor with the Georgia State Road and Tollway Authority in 2002, Noble Insight has also subcontracted on the highly visible SRTA HOT (High Occupancy Toll) project ($157 million) as a subcontractor leading in strategy, research, public outreach, community outreach and media relations (2009). Involvement with this HOT Project has led to interactions with various transportation agencies across the United States.

In 2006, Noble Insight was selected as the general marketing contractor working on an extensive transportation communications initiative for Virginia Department of Transportation over several years. In a role as prime contractor in charge of marketing, strategy and research, the contract has also included extensive consultancy work with their much anticipated and broadly publicized Value Pricing Initiative.
Noble Insight is minority and female owned and is certified as such in the states of Georgia, Maryland and Virginia to date.

Other non-transportation consulting work includes or has included:
Allstate Insurance Company, ADT Security, Bank of America, Procter & Gamble and others.

EDUCATION & INTEREST: MBA HARVARD BUSINESS SCHOOL
La Detra received a MBA from Harvard Business School and a B.B.A from Howard University. She is experienced nationwide as a professional trainer and program strategist. She served on the Atlanta Children’s Board 2002 - 2008 and DeKalb Prepatory Academy board beginning in 2008. She is very active as a school volunteer.

EXPERIENCE
As president and CEO of Noble Insight, Inc and Think FactorTM, La Detra is a certified speaker and trainer, she has worked both domestic and internationally in coaching, facilitation and training. Chosen by the Georgia Governor’s Small Business Center as a RISING STAR, Noble Insight brings 18 years of strategic experience.

TESTIMONIALS